In the accompanying music video, directed by Dave Meyers, Sheeran portrays a vampire alter-ego of himself as he embarks on a wild night out with other goblins and ghouls.
“Feels great to be back with my new single,” Sheeran wrote in a statement. “I wanted the video for ‘Bad Habits’ to play on the nature of habits in a fantastical way so I decided on vampires. It was mega fun getting into character except for the heights (that wasn’t so fun). Enjoy x”
“Bad Habits” will be featured on Sheeran’s upcoming fifth studio album, his first since the release of No.6 Collaborations Project in July 2019. Following the conclusion of his 260-show Divide Tour, Sheeran took a hiatus from music and celebrated the birth of his first child in August 2020.