A Simon David-directed music video dropped Tuesday (Aug. 7) and was accompanied with a tantalising message from the hip-hop star: "The Off Season coming soon... All roads lead to The Fall Off."
Cole has had a busy year, releasing his Billboard 200 chart-topping KOD project back in April and setting up a major tour in support, which kicks off Thursday (Aug. 9) with Young Thug on board as a special guest.
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Earlier this week, the Dreamville CEO fired off a string of tweets that suggest he could be hitting the studio while on his KOD Tour.