J. Cole is set for his fifth No. 1 on the Billboard 200 albums chart with his latest studio effort, KOD. Industry forecasters suggest the set, which was released April 20 via Dreamville/Roc Nation/Interscope Records, could launch with 2018’s biggest week for an album -- as it may earn between 350,000 and 400,000 equivalent album units in the week ending April 26, powered by sizzling streaming activity.
The surprise set, which was only announced on April 16, is J. Cole’s fifth studio release. All four of his previous studio sets reached No. 1 on the Billboard 200.
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The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the May 5-dated Billboard 200 chart (where J. Cole will likely debut at No. 1) is scheduled to be revealed on Billboard’s websites on Sunday, April 29.
If KOD starts as expected, it would surpass Justin Timberlake’s Man of the Woods for the biggest week of 2018. Woods debuted at No. 1 with 293,000 units earned in the week ending Feb. 8, according to Nielsen Music. KOD would also log the biggest week for any album since Taylor Swift’s reputation bowed atop the list with 1.24 million units earned in the week ending Nov. 16, 2017.