Rich the Kid and Lil Uzi Vert have enjoyed a largely one-sided war of words throughout the first quarter of 2018. RTK took the entertaining feud into the studio when he unleashed "Dead Friends," taking aim at Uzi back in March as the third single from his anticipated debut album, The World Is Yours. On Monday (April 23), the 25-year-old brings "Dead Friends" to life with a violent visual.
The video opens with Rich the Kid driving a lavish Rolls-Royce and a fake version of Uzi riding with him in the passenger seat. He begins desperately pleading with Rich to let him get his career going.
In the very next scene, the Rich Forever Music CEO is playing cards with the Uzi look-alike and the rest of his management team. The imitator gets into an argument with the "Plug Walk" rapper and attempts to angrily leave the room. The clip pivots to RTK looking in the mirror with blood on his hands.
READ MORERich the Kid Takes Aim at Lil Uzi Vert on 'Dead Friends': Listen
Rich the Kid orders a hit to take out Uzi, as his security guards kidnap the clone while walking the streets. Rich ends up with the honors of burying the stunt-double in a pitch-black cemetery as ominous thunder and lightning sounds overtake the DJ Mustard-produced instrumental.
"All them dead friends (dead)/ You a middleman (what)/ You a little man (little, huh)/ Your money getting shorter (shorter)/ My bitch from 'cross the water (bitch)/ Teach you how to count it (yeah), all about it, better boss up (rich)," the Atlanta transplant shrewdly rhymes to close out the song.