âShamelessly engineered for the truncated attention span of TikTok (he joined the service just for the occasion), itâs a bloodless shell of an R&B song crippled by asinine lyrics and a tired, syncopated backdrop. The song plateaus as soon as it starts, never inching past the toddler-like repetition of âyummy-yumâ in its chorus,â wrote Eric Torres in Pitchfork.
The promotion of the song was also surrounded with controversy, as Bieber and his team went through excessive methods in an effort for the song to reach No.1 on the Billboard Hot 100 chart. On an Instagram live, Bieber asked fans to stream and buy âYummyâ while his manager Scooter Braun encouraged mass buying the song in a now-deleted tweet.
Scooter Braunâ@scooterbraun @ParrisGoebel #yummy must watch https://twitter.com/defjam/status/1214364629025067008 â¦
Def Jam Recordingsâ@defjamThis "Yummy" dance is insane. Shout out @ParrisGoebel and the Sorry Girls. @justinbieber
Full video: https://youtu.be/jtVjmcujrIg â
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Bieber also shared and then deleted a fanâs Instagram story containing a slide show of âHow to Get âYummyâ to #1.â The slideshow instructed fans to create playlists with âYummyâ on repeat and to stream the playlists while sleeping.
These actions led to Bieber and his team being called out for sales and streaming manipulation in order to get the song to No.1. Despite these efforts, the song only debuted at No.2 on the Billboard Hot 100 chart.
YouTube removed Parris Goebelâs cover of âYummyâGoebel is a choreographer, dancer, and actress. She has choreographed routines for Bieber, Ciara, Jennifer Lopez, Nicki Minaj, and more. Goebel released her own choreography video set to âYummyâ on YouTube featuring a group of over 30 dancers.
YouTube deleted the video, prompting Goebel to write in a now-deleted post on Instagram, âNot everyoneâs going to like what you do. If you canât handle a group of women thriving in their greatness then you donât deserve us.â
Goebel also liked a series of tweets on Twitter shading Bieber and his team for removing the video because of how successful it was. One liked tweet of Goebelâs read, âParris Goebelâs Version Of Yummy Is Way Better Yet Justinâs Insecure A** Got It Removed.â