The clip is directed by Jake Schreier and finds West in Wyoming with his father, Ray West. Yeezy and his dad hop in a quad and drive through the snowy open land with the scenic mountains in the background. They then move into a heavy-duty tank-like vehicle to have some fun, as Kanye rips a couple of doughnuts in the snow.
A blue screen at the endexplains that the visual was inspired by his father's trip to visit him in Cody, Wyoming. "He talked about his love for fishing and how he would come here in the summers. It took me 42 years to realize my dad is my best friend," the clip reads. "He asked me, 'How many acres is this?' I told him, '4,000.' He replied with these three words, 'A black man?'"