As of June this year, Spotify had over 140 million users in 61 different countries, making it seem like a site that probably doesn’t need much advertising to get people to listen. But this morning Spotify called on its No. 1 streamed artist of the year Ed Sheeran to add a little holiday spirit in a new holiday commercial.
The ad stars a smaller gingerbread version of Ed Sheeran, complete with shaggy red mop, and an actual Ed Sheeran sitting in a classic cozy Christmas den setup, with Sheeran’s newest jam “Perfect” playing in the background. The ad quickly takes a turn as Ed Sheeran bites off the head of his cookie-self the Ginger Ed Man, and smiles devilishly into the camera.