Frontman Dan Reynolds is seen sitting in a house filled with oddities, with the camera alternating between shots of dirty doll heads, a piano that plays itself, maggots and a beautiful, mysterious woman in a bathtub.
Soon, it becomes clear that Reynolds is not only comfortable in the house of horrors, but might even be the owner. As the song's chorus builds, he's seen digging a grave, then furiously burying someone (alive) out in the yard. The woman from the bathtub is then pursued outside by a member of Reynolds’ creepy cast of characters -- an abnormally tall man -- and it seems that the grave being dug is hers.
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"Natural" jumped 20 spots on the Billboard Hot 100 this week, and is currently sitting at No. 34 (chart dated Aug. 25).